How we handle your information.

Information we collect

We may collect information you provide directly, including:

• Name, email address, account details, shipping address, and order information.
• Pet photos, customization notes, previews, and messages related to an order.
• Payment and checkout information handled by our payment service providers.
• Customer support messages, feedback, and other information you choose to send.

We may also collect technical information such as device type, browser type, pages visited, referring pages, approximate location, and usage events through cookies, analytics tools, server logs, or similar technologies.

How we use information

We use information to:

• Operate the website, customer accounts, checkout, and order tracking features.
• Create, review, customize, pack, and deliver handmade pet keepsake orders.
• Communicate about photos, previews, production updates, shipping, and support.
• Prevent fraud, protect the security of the site, and enforce our terms.
• Improve our products, site performance, customer experience, and studio workflow.
• Comply with legal, tax, accounting, and payment processing obligations.

Pet photos and custom materials

Pet photos and customization notes are used to make and review your custom order. We may share them with makers, studio partners, or service providers only as needed to complete the requested keepsake, quality check, support, or delivery process.

We will not sell your pet photos. We will ask for permission before using an identifiable customer order photo in public marketing, case studies, or social posts.

How we share information

We may share information with service providers who help us run the store, including payment processors, authentication providers, hosting providers, analytics tools, shipping partners, makers, and customer support tools. These providers may process information only for the services they perform for us.

We may also share information if required by law, to protect rights and safety, to investigate misuse, or in connection with a merger, acquisition, financing, or sale of business assets.

Cookies and analytics

We use necessary storage to keep the site working and, with your permission, Google Analytics 4, Meta Pixel, and Pinterest Tag to understand site performance, measure campaigns, and improve our services. These providers may receive device, browser, page, referral, campaign, and purchase-event information under their own privacy terms. We do not send a plain-text email address to Pinterest through this tag.

Optional analytics and advertising storage is denied until you accept it in our cookie notice. You can reject optional tracking there or clear this site's local storage and cookies in your browser to reset your choice. Essential account, checkout, security, and order functions may still use storage that is required to provide the service.

Your choices and rights

Depending on where you live, you may have the right to request access, correction, deletion, portability, restriction, or objection related to certain personal information. You may also have the right to opt out of certain types of sharing, targeted advertising, or marketing communications.

To make a privacy request, contact us through your customer account or our contact page. We may need to verify your request before acting on it.

Data retention

We keep information for as long as reasonably necessary to provide services, complete orders, maintain business records, resolve disputes, prevent fraud, and comply with legal obligations. Custom order materials may be retained for order support, remake requests, quality review, or recordkeeping unless deletion is requested and we are able to delete them under applicable law.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information. No website, transmission, or storage system can be guaranteed to be completely secure.

Children

Our site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us so we can review and delete it where required.

International visitors

If you access the site from outside the country where we or our service providers operate, your information may be processed in countries with different data protection laws than your home country.

Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new effective date when appropriate.